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U.S. Book Sales to Increase on E-Books, Goldman Says (Update1)

April 13, 2010

(Adds closing share prices in the last paragraph.)

By Greg Bensinger

April 12 (Bloomberg) — U.S. book sales will rise 5.8 percent through 2015 as more people buy digital versions for Apple Inc.’s iPad and Inc.’s Kindle, even as traditional book sales drop, Goldman Sachs Group Inc. said.

Industrywide sales will increase to $24.9 billion in 2015 from $23.5 billion this year, Goldman Sachs analyst James Mitchell said in a report today. E-book sales will jump more than fourfold in the period to $3.19 billion while print book sales probably will fall 4.9 percent to $21.7 billion, he said.

Apple’s share of the e-book market will surge to 33 percent in 2015 from 10 percent this year, said Mitchell, who wrote the report with analysts Ingrid Chung, Fred Krom and Jordan Monahan.’s share of the e-book market likely will fall to 28 percent in 2015 from 50 percent this year, and Barnes & Noble Inc.’s share will remain at 15 percent from 2012 through 2015 after rising from 5 percent this year.

The report by the New York-based analysts doesn’t include sales of print books intended for readers in kindergarten through high school.

Apple increased 50 cents to $242.29 at 4:30 p.m. New York time in Nasdaq Stock Market trading. The shares have gained 15 percent this year. rose $1.14 to $141.20 in Nasdaq trading. The shares have increased 5 percent this year. Barnes & Noble fell 52 cents to $22.25 in New York Stock Exchange composite trading. The stock has jumped 17 percent this year.

–Editors: Margot Slade, Cecile Daurat

To contact the reporter on this story: Greg Bensinger in New York at

To contact the editor responsible for this story: Jennifer Sondag at

2 Comments leave one →
  1. quay1218 permalink
    April 15, 2010 7:10 am

    I think so. We are stepping into a paperless world, where digital publishing might prevail in the near future.


  1. Is the interlibrary loan system hurting book sales? I heard that all books will be online in the future, from? | Business management books

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