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Amazon positioned to maintain its supremacy against Apple’s new-launched iPad

April 1, 2010

Amazon, the US book retailer giant, is determined to cement its dominance in the emerging e-book market as Apple prepares to launch its iPad tablet computers in the US on Saturday, according to CNET report.

Apple will enter the e-book market with the new-launched iPad and build the platform selling digital copies for people who buy and read on the device. However, users are free to purchase digital titles from other content providers, a move different from Amazon’s.
Unlike Apple’s iTunes music store on the iPod, Apple’s iBooks store will not come preloaded on to the iPad. This has left a window open for others to become the online bookstore of choice on the iPad, the report added.
Therefore, Amazon, who takes advantage of this situation, is gearing up to prepare its own “app” store that will allow iPad users to buy its e-book contents or services.
“It’s accepting that people will have different devices, and that we just want people to buy e-books regardless of the machine they are using,” said a technology industry analyst.
The US books retailer Barnes and Noble is among those also believed to be preparing a book store app for the iPad, the report went on.
The coming of iPad is said to create a boom in e-book market. An analyst from BMO Capital Markets has predicted that 2.5 million iPads will be sold this year. Meanwhile, wholesale revenues from e-book sales in the US tripled in the third quarter of 2009 to $46.4 million from $13.9 million from the same period last year.

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One Comment leave one →
  1. April 22, 2010 3:25 am

    read ipad ebooks

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